Our mission
Evana® is brought to you by Maxwellia, a female founded consumer healthcare company located at the Alderley Park life sciences hub near Manchester in the UK. Maxwellia was founded in 2013 by Anna Maxwell, a self-care visionary and CEO.
Driven by her passion and determination to widen access to medicines, Anna and her team are on a mission to change the way people manage their health through improved self-care.
Maxwellia specialise in medicine reclassification, also known as ‘switching’, where medicines that were previously only available on prescription are taken through a rigorous regulatory process making them available to buy more easily over the counter in pharmacies and online.
In 2021, Maxwellia revolutionised women’s health with the launch of Lovima®, one of the first contraceptive pills to be made available to buy without a prescription. And in 2023, Maxwellia launched LoviOne®, an effective morning after pill with an accessible retail price enabling more women to help protect themselves from unplanned pregnancy.
Maxwellia is proud to add Evana® and Ultravana® to their portfolio in 2024, helping women find effective relief from heavy and painful periods.
As a female founder, Anna is part of a movement called ‘Buy Women Built’ a campaign that shines the light on female-led organisations to help inspire other women to start their own businesses too. Anna’s start-up story is impressive, having initially bootstrapped the company with her own money, later taking on angel investment, before achieving venture capital funding to enable the business to grow to where it is today.
When you buy women-built, you not only support the incredible brands that already exist, but also help the next generation dream bigger. Read more about Buy Women Built on their website.
“Launching Evana and Ultravana is a huge leap forward for women’s health. 51% of women feel that their period concerns haven’t been taken seriously. At Maxwellia, we want to change that statistic by bringing menstrual health concerns to the fore, and improving access to medicines that can help provide relief from disruptive periods.
I want to thank you for making the decision to act and seek support for your period problems. I hope that Evana or Ultravana will help make periods more manageable for you. You can help other women by telling your friends, colleagues, and family members about us too.”
Anna Maxwell, Founder CEO
Lovima®️ 75mcg film-coated tablets. Desogestrel. Oral contraception. LoviOne 1.5mg tablet. Levonorgestrel. Emergency contraception. Always read the label.